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  • Writer's pictureBrock Predovich

Why Build An MVP?


An MVP, or minimum viable product, is a product that has just enough features to be able to be used by early customers, who can then provide feedback for future development. Developing an MVP is an important first step when creating a product because it allows you to test the viability of your product before investing too much time and resources into it.

One of the main benefits of developing an MVP is that it helps you validate your product idea. It’s easy to get caught up in the excitement of a new product idea and assume that it will be successful, but without testing it out in the market, there’s no way to know for sure. By creating an MVP and getting it in the hands of early customers, you can get valuable feedback on whether or not the product is meeting their needs and solving their problems. This feedback can then be used to improve the product and make it more appealing to a wider audience.


Another benefit of developing an MVP is that it helps you save time and money. Building a full-featured product can be a costly and time-consuming process, especially if you’re not sure if there is a market for it. By starting with an MVP, you can get a sense of whether or not the product is worth investing more time and resources into. If the MVP is successful, you can then move on to adding more features and expanding the product. If it’s not, you can pivot to a different product or idea before you’ve invested too much time and money.

In addition to helping you validate your product idea and save time and money, developing an MVP can also help you build a strong customer base. By releasing an MVP, you can get early adopters to try out your product and provide feedback. These early adopters can then serve as ambassadors for your product and help spread the word to their networks. This can help you gain traction and build a strong customer base as you continue to develop and improve the product.


Overall, developing an MVP is an important first step when creating a product because it allows you to test the viability of your product, save time and money, and build a strong customer base. By starting small and getting feedback from early customers, you can iterate and improve your product to better meet the needs of your target market.

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